Business Risk Leadership
Organizations continue to face security risks and obstacles threatening their success and prosperity. Security departments need products and services to address these challenging times. CSO continues to be the single resource that connects security buyers and sellers, helping to make them both successful.
Identifying and gaining access to
the person with the authority and budget to purchase your products or services can be a difficult task. Addressing customers’ needs and closing the sale can be even more challenging.
Security purchases almost always require the CSO’s buy-in, and many layers of security decision-makers are involved in the recommendation process. CSO’s marketing channels provide access to this wide group of end-users in an effective way to help accelerate the sales cycle.
CSO White Paper: Understanding The Security Buyer 2014
With corporate security incidents increasing 33% in the last year, CSOs need direction on how and where to focus efforts and resources. This white paper identifies where CSOs need the most help and what they are looking for in products and solutions.
To view the complete white paper, click here.