Business Risk Leadership
Organizations continue to face security risks and obstacles threatening their success and prosperity. Security departments need products and services to address these challenging times. CSO continues to be the single resource that connects security buyers and sellers, helping to make them both successful.
Identifying and gaining access to
the person with the authority and budget to purchase your products or services can be a difficult task. Addressing customers’ needs and closing the sale can be even more challenging.
Security purchases almost always require the CSO’s buy-in, and many layers of security decision-makers are involved in the recommendation process. CSO’s marketing channels provide access to this wide group of end-users in an effective way to help accelerate the sales cycle.
Webcast On-Demand: Evolving Role of the CSO
Security is a top business priority from how to mitigate risk to ensuring data is protected. Bob Bragdon, CSO’s VP/Publisher, will walk you through how the security landscape is evolving, who is involved in the security decision-making process, and the top challenges CSO’s face. Understanding the ‘Evolving Role of the CSO’ will help you tailor your marketing strategies to customers and prospects.
Get free access to the webcast here: http://bit.ly/1b7nz44